If you’re looking for the quick run-down of all the new features, then look no further than the play button below. Who would have thought, a watch that you can actually see the display? This includes the new built-in Amazon Alexa functionality, new Spotify support, and perhaps most important: The always-on display! Yup, Fitbit has returned to their roots with a display that’s always showing you the time. I’ve got my hands on the new Versa 2, err…actually, it’s on my wrist – but either way, I’ve been giving the new features a whirl. Atop all that, they’ve also announced a new budget-friendly smart weight scale at a mere $49 – by far the least expensive mainstream brand on the market. However, with the new Fitbit Versa 2, they’ve also announced a clear shift in strategy away from “episodic device sales ”, as CEO James Park put it, towards a premium services revenue model.
Like clock-work, Fitbit has released a new smartwatch for the fall and upcoming holiday buying season.
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