The good news? You have options when it comes to website translation.Īt Smartling, we hear this question all the time… What’s the best way to translate a website?
You also can’t rely on your multilingual employees to “check something over” if you have a few hundred pages, to say nothing of the various dialects and market-specific nuances that you’ll miss.
Your target audience may already be using built-in web browser plugins in Google Chrome or Safari, but that’s not a user experience you can control. Add that to the fact that it takes almost 52 different languages to reach most of the global audience, and that’s a lot of translated content. It can be daunting to look at hundreds of web pages, blog posts, or FAQs on your website and know you need to translate them all. For eCommerce businesses and beyond, that’s a huge missed opportunity. When choosing between similar products, 75% of the population will select whichever one provides them with information in their native language.īut only 40% of companies translate their website into multiple languages. Now, it’s time we make our videos accessible.What does your digital storefront look like to someone who doesn’t speak your language? YouTube, Instagram, TikTok, and other streaming video apps are accessible globally. As a creator, don’t block people from becoming your viewer, your follower, a part of your community. Making videos more accessible is fundamental to content, connection, and communication. “Lost in translation” will now be lost in our memories. In seconds, you’ll have your video automatically translated with subtitles. Simply upload your video, select the language you want to translate to from a list over 60 different languages. Kapwing’s online video translator lets you generate subtitles that are automatically translated in real time. Online transcribers today is only one step closer to accessibility. Today, most streaming platforms provide auto-transcribers like YouTube’s auto-generated captions and TikTok’s automatic caption generator. The problem is: there’s a language barrier. Oftentimes we find funny TikTok videos, delicious recipes on YouTube, or Facebook Reels life hacks that we want to show our parents, friends, or family.
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